Mixpanel Analytics Software App


by Mixpanel

Actions speak louder than page views
Suited for: Freelancers, Smbs, Enterprises
Helps with: Analytics Software
Languages: English
Similar to: Crazy Egg App Brandwatch App CallRail App Anaplan App More...

What is it all about?

For years, companies have pushed page views as a primary measure of success. Page view counts are popular because they are easy to report, but ultimately cannot tell you how engaged your visitors are. Mixpanel lets you measure what customers do in your app by reporting actions, not page views.

Typically used for:

Video & screenshots


Mixpanel App Screen 0 Mixpanel App Screen 1

Who is it for?


Key Features

Segmantion : A simple way to answer complex questions: Mixpanel's segmentation tool simplifies queries by visualizing the questions you want to ask. Powerful analytics means getting into the details : Mixpanel's power lies in giving you the ability to learn more from your data by being able to ask increasingly important and complex questions. Funnels : See where you lose customers with funnels : It's a funnel, not rocket science : Funnels are a way to visually measure how customers move through any series of events. So creating a funnel in Mixpanel is as simple as choosing an event. Retention : Paint the full picture with cohorts. Cohorts are simply groups of customers that started using your app within a defined period of time. BEHAVIOR: By default, retention reports display a recurring behavior (like logging in), but it can also show follow-up behavior. People : It's time to get to know your users. Our targeting system makes it easy to see groups of users that have similar profiles. Let your customer's actions tell their own story : Activity Feed puts customer behavior into an event-based timeline, so you can follow along as people experience your product, seeing where they get stuck along the way. Learn how valuable your customers are : Revenue is the most important metric to assess your business’s performance. Your customers are everywhere : Engage with them anywhere. Take action on the surprising things you learn using Mixpanel. Now, you can automatically send notifications to your customers on mobile & web.


There are many metrics that measure engagement; page views are not one of them. Make your product better by measuring actions, not page views. Increase conversions by identifying where you lose customers in any process, and run experiments to fix issues that you discover.



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25,000 Data Points,

500,000 Data Points

2,000,000 Data Points

4,000,000 Data Points

8,000,000 Data Points

20,000,000 Data Points

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