Targeting & Segmentation : Identify better quality leads using data, profiles, and preferences. Campaign Management : Launch campaigns to support sales, events, renewals, and more. Sales Enablement : Align marketing and sales processes to boost revenue performance. Lead Management : Improve sales close rates when you score, assign, and nurture leads. Eloqua AppCloud : Reach to the cloud for marketing applications, services, and tools. Content Marketing : Manage, publish, and deliver engaging content in context. Marketing Measurement : View insights from dashboards and reports using marketing analytics. Social Marketing : Make social connections to grow your business with engagement and insight. Customer Lifecycle Marketing : Personalize campaigns to increase customer loyalty and grow revenue. Industry Solutions : Let our industry experience help power your industry success.

Profile management : Create a complete, ever-expanding view of each customer by leveraging both authenticated and anonymous data. Dynamic tag management: Quickly manage tags, collect the right data, and act in real time. Mobile services: Understand and improve customer engagement with your apps. Discover when and where users launch your app, which parts of the user experience increase ROI, and where the opportunities for monetization. Adobe Marketing Cloud Exchange: Increase the value of Adobe Marketing Cloud solutions by connecting third-party data and applications. Select from over 150 pre-built integrations and applications ranging from data providers to social platforms. - Web experience management. - Analytics. - Social. - Media optimization. - Testing and re-targeting. - Campaign Management.