Cart Recovery: - Identify abandoned carts in near real-time. - Trigger automated, personalized cart recovery messages. - Track cart recovery metrics, including abandonment rates and recovery percentages. Advanced Segmentation: - Target recent purchasers with cross- and up-sell items. - Re-engage lapsed purchasers with coupons. - Focus on first-time buyers to grow customer lifetime value. - Target consumers based on their geographic location. Automation: - Use customer events to automatically trigger campaigns. - Automate lifecycle campaigns based on order history. - Create campaigns that combine email, mobile and social. Detailed Tracking and Reporting: - Get real-time activity snapshots of campaign performance. - Easily create and export a wide range of actionable reports. - Compare messages and campaigns across key dimensions. Contact and List Management: - A full-featured Manage Preferences center. - Flexible contact and list management model. - Manage multiple brands with the Multi-Brand module. Order Import: - Import both email and non-email orders. Leverage pre-built e-commerce integrations. - Use the Bronto API to connect to any other data source. Responsive Design: - Choose from a library of more than 130 templates. - Built-in responsive code adapts to your screen size. - Flexible editing for fast and easy customization. Pre-built API tags for inserting product data. RFM Metrics: - Identify first-time buyers, VIP customers and more. - Build segments to enable lifecycle marketing campaigns. - Easily insert RFM values into messages. Transactional Messages: - Tap into pre-built integrations with e-commerce platforms. - Connect to any e-commerce system with an open API. - Build loyalty and drive incremental revenue. Social Features: - Include social sharing links in emails to extend their reach. - Post messages to Twitter or Facebook directly from Bronto. - Track social media’s influence on your email marketing. A/B Split Testing: - Test the full content of your message. - View an A/B split comparison report for each test. - Select winner based on opens, clicks and conversions. - Automatically send the winning message to your list. Mobile: Design mobile-friendly email and SMS campaigns. Grow your list with Text-To-Join. Bronto helps you connect with the mobile consumer.

Website Visitor Tracking Track every visitor to your site and understand visitors’ time on your website down to the pages they visit and how long they view them. Anonymous Visitor Reporting See the location and history of anonymous visitors and then tie that that into their prospect biography when they become known. Drip and Nurture Campaigns Outbound email campaigns prospects based on knowledge of the industry, need, job function, job-level or other factor. 3-D Lead Scoring eTrigue 3-D lead scoring automatically qualifies potential leads by scoring each individual prospect based on seven different factors. Real-time Lead Alerts Instantly send an alert message to sales, right when the visitor is finished looking at your site. Digital Biographies Once a contact is eTrigue enabled, their activity or “digital biography” is recorded over the life of their relationship with your company. Email and Landing Page Editor Built-in email and landing page editor makes it simple to build landing pages without the need for IT support. Webinar Integration eTrigue includes the ability to synchronize event data with the two most popular webcast providers: WebEx and GoToWebinar. Google Adwords Visibility eTrigue tracking significantly improves marketers’ ability to leverage known and anonymous-visitor data captured during AdWords generated web visits.