
What is it all about?
eTrigue DemandCenter marketing automation helps you launch marketing campaigns and generate more qualified leads with your existing resources. eTrigue’s robust marketing automation solution has everything you need to effectively manage your demand generation campaigns, including tools for lead segmentation, emailing to your prospects, lead scoring and nurturing, real-time lead alerts, and anonymous visitor tracking. Achieving a high, measurable marketing ROI has never been easier.
Typically used for:
Video
Video & screenshots
screenshots
Who is it for?
Key Features
Website Visitor Tracking Track every visitor to your site and understand visitors’ time on your website down to the pages they visit and how long they view them. Anonymous Visitor Reporting See the location and history of anonymous visitors and then tie that that into their prospect biography when they become known. Drip and Nurture Campaigns Outbound email campaigns prospects based on knowledge of the industry, need, job function, job-level or other factor. 3-D Lead Scoring eTrigue 3-D lead scoring automatically qualifies potential leads by scoring each individual prospect based on seven different factors. Real-time Lead Alerts Instantly send an alert message to sales, right when the visitor is finished looking at your site. Digital Biographies Once a contact is eTrigue enabled, their activity or “digital biography” is recorded over the life of their relationship with your company. Email and Landing Page Editor Built-in email and landing page editor makes it simple to build landing pages without the need for IT support. Webinar Integration eTrigue includes the ability to synchronize event data with the two most popular webcast providers: WebEx and GoToWebinar. Google Adwords Visibility eTrigue tracking significantly improves marketers’ ability to leverage known and anonymous-visitor data captured during AdWords generated web visits.
Benefits
Leverage your existing resources to gain the highest revenue impact. You can quickly deploy multi-step marketing automation campaigns or ad-hoc email programs and build personalized 1:1 marketing automation email and nurturing programs with DemandCenter. Fast Implementation Setting up eTrigue is easy. Because eTrigue DemandCenter is delivered as Software-as-a-Service, setup is quick. A small piece of tracking code (similar to Google Analytics code) goes on the pages of your site, and you’ll begin collecting information on visitors and tracking their activity immediately. Get Marketing Campaigns Running Quickly eTrigue’s intuitive drag-and-drop campaign builder makes it easy to build and run campaigns. That means you can get outbound marketing campaigns and drip and nurture campaigns running quickly. You can start, pause and edit whenever you need to without having to start all over again each time. The built-in WYSIWYG html editor contains over 100+ templates as well as a marketing asset library. Launch and automatically measure individual messages as well as cross-campaign effectiveness. You’ll be able to take immediate action based on the actual data and confidently adjust your marketing automation efforts. Flexible Search-Based Marketing Automation Segmentation DemandCenter’s powerful search-based interface puts you in control of which prospects you campaign to. Identify, profile, launch and report with super-fast, multi-level smart search.
Pricing
Description
eTrigue DemandCenter accounts include:
All product features and full functionality, live support, unlimited: users, and unlimited landing pages, forms and email sends.
Integrates With

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