What is it all about?
Bronto is the #1 email marketing provider to the Internet Retailer Top 1000. With an advanced marketing automation and solutions for shopping cart abandonment, post-purchase campaigns and powerful e-commerce integrations, Bronto is the premier cloud-based marketing platform for commerce.
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Who is it for?
Cart Recovery: - Identify abandoned carts in near real-time. - Trigger automated, personalized cart recovery messages. - Track cart recovery metrics, including abandonment rates and recovery percentages. Advanced Segmentation: - Target recent purchasers with cross- and up-sell items. - Re-engage lapsed purchasers with coupons. - Focus on first-time buyers to grow customer lifetime value. - Target consumers based on their geographic location. Automation: - Use customer events to automatically trigger campaigns. - Automate lifecycle campaigns based on order history. - Create campaigns that combine email, mobile and social. Detailed Tracking and Reporting: - Get real-time activity snapshots of campaign performance. - Easily create and export a wide range of actionable reports. - Compare messages and campaigns across key dimensions. Contact and List Management: - A full-featured Manage Preferences center. - Flexible contact and list management model. - Manage multiple brands with the Multi-Brand module. Order Import: - Import both email and non-email orders. Leverage pre-built e-commerce integrations. - Use the Bronto API to connect to any other data source. Responsive Design: - Choose from a library of more than 130 templates. - Built-in responsive code adapts to your screen size. - Flexible editing for fast and easy customization. Pre-built API tags for inserting product data. RFM Metrics: - Identify first-time buyers, VIP customers and more. - Build segments to enable lifecycle marketing campaigns. - Easily insert RFM values into messages. Transactional Messages: - Tap into pre-built integrations with e-commerce platforms. - Connect to any e-commerce system with an open API. - Build loyalty and drive incremental revenue. Social Features: - Include social sharing links in emails to extend their reach. - Post messages to Twitter or Facebook directly from Bronto. - Track social media’s influence on your email marketing. A/B Split Testing: - Test the full content of your message. - View an A/B split comparison report for each test. - Select winner based on opens, clicks and conversions. - Automatically send the winning message to your list. Mobile: Design mobile-friendly email and SMS campaigns. Grow your list with Text-To-Join. Bronto helps you connect with the mobile consumer.
Marketing Automation for Commerce: timely, relevant, data-driven digital marketing that fuels engagement throughout the customer lifecycle and drives more revenue. Campaign Management: Leverage a full suite of easy-to-use tools to manage every aspect of your email and cross-channel marketing programs. Lifecycle Marketing: Turn cart abandoners and one-time buyers into repeat customers. Bronto puts you in control of the customer lifecycle. Marketing Database: Build a highly scalable, segmented marketing database as the foundation for data-driven marketing. Bronto helps you turn customer insight into revenue. Mobile: Design mobile-friendly email and SMS campaigns. Grow your list with Text-To-Join. Bronto helps you connect with the mobile consumer.