Bronto

Key Features

Cart Recovery: - Identify abandoned carts in near real-time. - Trigger automated, personalized cart recovery messages. - Track cart recovery metrics, including abandonment rates and recovery percentages. Advanced Segmentation: - Target recent purchasers with cross- and up-sell items. - Re-engage lapsed purchasers with coupons. - Focus on first-time buyers to grow customer lifetime value. - Target consumers based on their geographic location. Automation: - Use customer events to automatically trigger campaigns. - Automate lifecycle campaigns based on order history. - Create campaigns that combine email, mobile and social. Detailed Tracking and Reporting: - Get real-time activity snapshots of campaign performance. - Easily create and export a wide range of actionable reports. - Compare messages and campaigns across key dimensions. Contact and List Management: - A full-featured Manage Preferences center. - Flexible contact and list management model. - Manage multiple brands with the Multi-Brand module. Order Import: - Import both email and non-email orders. Leverage pre-built e-commerce integrations. - Use the Bronto API to connect to any other data source. Responsive Design: - Choose from a library of more than 130 templates. - Built-in responsive code adapts to your screen size. - Flexible editing for fast and easy customization. Pre-built API tags for inserting product data. RFM Metrics: - Identify first-time buyers, VIP customers and more. - Build segments to enable lifecycle marketing campaigns. - Easily insert RFM values into messages. Transactional Messages: - Tap into pre-built integrations with e-commerce platforms. - Connect to any e-commerce system with an open API. - Build loyalty and drive incremental revenue. Social Features: - Include social sharing links in emails to extend their reach. - Post messages to Twitter or Facebook directly from Bronto. - Track social media’s influence on your email marketing. A/B Split Testing: - Test the full content of your message. - View an A/B split comparison report for each test. - Select winner based on opens, clicks and conversions. - Automatically send the winning message to your list. Mobile: Design mobile-friendly email and SMS campaigns. Grow your list with Text-To-Join. Bronto helps you connect with the mobile consumer.