Targeting & Segmentation : Identify better quality leads using data, profiles, and preferences. Campaign Management : Launch campaigns to support sales, events, renewals, and more. Sales Enablement : Align marketing and sales processes to boost revenue performance. Lead Management : Improve sales close rates when you score, assign, and nurture leads. Eloqua AppCloud : Reach to the cloud for marketing applications, services, and tools. Content Marketing : Manage, publish, and deliver engaging content in context. Marketing Measurement : View insights from dashboards and reports using marketing analytics. Social Marketing : Make social connections to grow your business with engagement and insight. Customer Lifecycle Marketing : Personalize campaigns to increase customer loyalty and grow revenue. Industry Solutions : Let our industry experience help power your industry success.

Email Marketing Email is the heart of your online marketing, so make sure you’re getting the most from your efforts with our powerful email tools. Lead Generation Keep your pipeline fully stocked with a steady flow of high-quality leads using Pardot’s landing pages, form builders, and search connectors. Lead Management Use lead scoring and grading, prospect tracking, and lead nurturing to ensure that the right leads go to the right reps at the right time. ROI Reporting Pardot’s powerful reporting and analytics functionalities allow marketers to finally discover the true ROI of their marketing efforts, leading to greater marketing accountability. Sales Intelligence Your sales team’s time is valuable. Give them the tools they need to pursue only the hottest leads. Social Marketing Your clients and prospects maintain a constant presence on social media — why shouldn’t you?