Email Marketing Email is the heart of your online marketing, so make sure you’re getting the most from your efforts with our powerful email tools. Lead Generation Keep your pipeline fully stocked with a steady flow of high-quality leads using Pardot’s landing pages, form builders, and search connectors. Lead Management Use lead scoring and grading, prospect tracking, and lead nurturing to ensure that the right leads go to the right reps at the right time. ROI Reporting Pardot’s powerful reporting and analytics functionalities allow marketers to finally discover the true ROI of their marketing efforts, leading to greater marketing accountability. Sales Intelligence Your sales team’s time is valuable. Give them the tools they need to pursue only the hottest leads. Social Marketing Your clients and prospects maintain a constant presence on social media — why shouldn’t you?

Customer Data Warehouse: • Single customer view, consolidating all available data sources • OptiTrack website/app behavior tracking system • Behavioral data calculated by Optimove • Customizable data structure and nomenclature Scientific Segmentation / Data-driven Customer Modeling, based on: • Lifecycle stages • Behavior-based segmentation • Micro-segmentation (persona clustering) • Value segmentation Predictive Customer Analytics • Lifetime value and future value calculations • Conversion prediction • Churn prediction • Reactivation prediction • Personalization recommendation engine Customer Dashboards and Reports: • Marketing Performance • Segmentation Explorer • Customer Explorer • LTV by Group • Multi-touch Attribution Route • Cohort Analysis • Lifecycle Stage Transition Tracking Campaign Planning: • Calendar-based marketing plan • High-accuracy customer targeting, based on any combination of: o Lifecycle stages o Segmentation layers o Micro-segments (customer personas) o Individual customer attributes o Value segmentation o Future value ranges o Risk of churn o Campaign history o Activity history o OptiTrack website and/or mobile app activity history • Marketing action management • Campaign automation and recurrence engine • A/B, A/B/N testing Multichannel Campaign Execution: • Simultaneous execution channels: o Email (via internal OptiMail module or via integration with third-party ESP) o Push notification o SMS o Facebook Custom Audiences o Website pop-up o In-platform messaging (e.g., lobby banner) o Direct mail o Call center o Optimove API for integration with in-house or third-party services • Out-of-the box integrations o ExactTarget o Silverpop o Emarsys o MailChimp o Textlocal o Bronto o Facebook Custom Audiences • Realtime campaigns o Behavior-triggered campaigns, served in real-time o Trigger management o Realtime campaign serving mechanism • Third-party financial crediting integration: o Playtech o Magento o API connection to other promotional systems Campaign Analysis • Scientific campaign measurement via test and control groups • Customizable KPI uplift (monetary, engagement, others) • Individual-campaign and campaign-series analysis • Channel performance metrics (open rate, click rate, others) System Features • Role-based user permissions • Email notifications of important events • Report and customer data export to Excel or CSV • Extensive Web services API, with support for third-party listeners