Optimove

Key Features

Customer Data Warehouse: • Single customer view, consolidating all available data sources • OptiTrack website/app behavior tracking system • Behavioral data calculated by Optimove • Customizable data structure and nomenclature Scientific Segmentation / Data-driven Customer Modeling, based on: • Lifecycle stages • Behavior-based segmentation • Micro-segmentation (persona clustering) • Value segmentation Predictive Customer Analytics • Lifetime value and future value calculations • Conversion prediction • Churn prediction • Reactivation prediction • Personalization recommendation engine Customer Dashboards and Reports: • Marketing Performance • Segmentation Explorer • Customer Explorer • LTV by Group • Multi-touch Attribution Route • Cohort Analysis • Lifecycle Stage Transition Tracking Campaign Planning: • Calendar-based marketing plan • High-accuracy customer targeting, based on any combination of: o Lifecycle stages o Segmentation layers o Micro-segments (customer personas) o Individual customer attributes o Value segmentation o Future value ranges o Risk of churn o Campaign history o Activity history o OptiTrack website and/or mobile app activity history • Marketing action management • Campaign automation and recurrence engine • A/B, A/B/N testing Multichannel Campaign Execution: • Simultaneous execution channels: o Email (via internal OptiMail module or via integration with third-party ESP) o Push notification o SMS o Facebook Custom Audiences o Website pop-up o In-platform messaging (e.g., lobby banner) o Direct mail o Call center o Optimove API for integration with in-house or third-party services • Out-of-the box integrations o ExactTarget o Silverpop o Emarsys o MailChimp o Textlocal o Bronto o Facebook Custom Audiences • Realtime campaigns o Behavior-triggered campaigns, served in real-time o Trigger management o Realtime campaign serving mechanism • Third-party financial crediting integration: o Playtech o Magento o API connection to other promotional systems Campaign Analysis • Scientific campaign measurement via test and control groups • Customizable KPI uplift (monetary, engagement, others) • Individual-campaign and campaign-series analysis • Channel performance metrics (open rate, click rate, others) System Features • Role-based user permissions • Email notifications of important events • Report and customer data export to Excel or CSV • Extensive Web services API, with support for third-party listeners