Profile management : Create a complete, ever-expanding view of each customer by leveraging both authenticated and anonymous data. Dynamic tag management: Quickly manage tags, collect the right data, and act in real time. Mobile services: Understand and improve customer engagement with your apps. Discover when and where users launch your app, which parts of the user experience increase ROI, and where the opportunities for monetization. Adobe Marketing Cloud Exchange: Increase the value of Adobe Marketing Cloud solutions by connecting third-party data and applications. Select from over 150 pre-built integrations and applications ranging from data providers to social platforms. - Web experience management. - Analytics. - Social. - Media optimization. - Testing and re-targeting. - Campaign Management.

Customer Data Warehouse: • Single customer view, consolidating all available data sources • OptiTrack website/app behavior tracking system • Behavioral data calculated by Optimove • Customizable data structure and nomenclature Scientific Segmentation / Data-driven Customer Modeling, based on: • Lifecycle stages • Behavior-based segmentation • Micro-segmentation (persona clustering) • Value segmentation Predictive Customer Analytics • Lifetime value and future value calculations • Conversion prediction • Churn prediction • Reactivation prediction • Personalization recommendation engine Customer Dashboards and Reports: • Marketing Performance • Segmentation Explorer • Customer Explorer • LTV by Group • Multi-touch Attribution Route • Cohort Analysis • Lifecycle Stage Transition Tracking Campaign Planning: • Calendar-based marketing plan • High-accuracy customer targeting, based on any combination of: o Lifecycle stages o Segmentation layers o Micro-segments (customer personas) o Individual customer attributes o Value segmentation o Future value ranges o Risk of churn o Campaign history o Activity history o OptiTrack website and/or mobile app activity history • Marketing action management • Campaign automation and recurrence engine • A/B, A/B/N testing Multichannel Campaign Execution: • Simultaneous execution channels: o Email (via internal OptiMail module or via integration with third-party ESP) o Push notification o SMS o Facebook Custom Audiences o Website pop-up o In-platform messaging (e.g., lobby banner) o Direct mail o Call center o Optimove API for integration with in-house or third-party services • Out-of-the box integrations o ExactTarget o Silverpop o Emarsys o MailChimp o Textlocal o Bronto o Facebook Custom Audiences • Realtime campaigns o Behavior-triggered campaigns, served in real-time o Trigger management o Realtime campaign serving mechanism • Third-party financial crediting integration: o Playtech o Magento o API connection to other promotional systems Campaign Analysis • Scientific campaign measurement via test and control groups • Customizable KPI uplift (monetary, engagement, others) • Individual-campaign and campaign-series analysis • Channel performance metrics (open rate, click rate, others) System Features • Role-based user permissions • Email notifications of important events • Report and customer data export to Excel or CSV • Extensive Web services API, with support for third-party listeners