Search Engine Optimization (SEO) is now a widely adopted online marketing strategy mainly because of its effectiveness. If you have been looking for effective ways to improve the search engine ranking of your website, you certainly need a leading and reliable SEO tool. Using an SEO tool, you can give a competitive edge to your business.

There are countless benefits to using a good SEO tool. First of all, it helps improve your website’s ranking in different search engines like Bing, Yahoo, and Google. When your site shows up on the first page of the search results, you automatically get more traffic to your website and more visibility as well. This creates excellent exposure of your business to people who are looking for the good and services you offer.

The internet is a vast and dynamic arena and in order to survive in it, it is important that you obtain good online presence. This can be achieved with the help of an efficient SEO tool, thus helping increase your business growth. Once you start getting good rankings, your business will gain authority in its specific niche, gaining the trust of your target audience and in turn resulting in the conversion of sales or leads.

SEMrush and SpyFu are two unique SEO tools that can be of great help to your business.

Overview

SEMrush

Founded in 2008, SEMrush is a versatile online marketing tool that is trusted by numerous SEO agencies and professional bloggers among others. The tool makes it easier for you to determine the keywords your website is ranking for. Simply put, SEMrush makes keyword research easy. And once you've finished your keyword research, you can include keywords and continue tracking their position with the different search engines.

With SEMrush, you can also look into the best keywords of your competitors and learn about the traffic that gets generated for their efforts. In addition, you can also identify their budget and strategies, conduct a link analysis, create ad campaigns, and do much more to gain a clear competitive advantage over your competitors.

SpyFu

Founded in 2006, SpyFu is a tool that focuses on competitive research. This means that by using this tool you can see what your competitors are up to, like what keywords they use, their organic keywords, the ads they run, etc. Not just that, the specialty of this tool is that it does not just provide you with this information, it actually provides you with the history of all the details for the previous 9 years, which will be hugely beneficial for your business.

The various features offered by SpyFu will be extremely useful for you if you are just starting with paid search and are looking to learn a thing or two about the strategies of your competitors. In addition to being a good keyword research tool, SpyFu also works well as a link research tool. If you own a SEO consultancy or agency, the customizable reports feature offered by this tool will help you to sell to, retain as well upsell clients.

Benefits

SEMrush

• Huge keyword base.
• Covers many countries.
• Strong for both organic and PPC keyword research and discovery.

SpyFu

• Excellent outreach and link targeting tools.
• Many useful tools, like groupie.
• Provides member discounts with other services.

Head-to-Head Matchup

Conclusion

SEMrush will provide you with a lot of useful tools to make your search campaign much easier. While SpyFu is not a tool that is loved by all users, it certainly offers some unique features that can making it a worthwhile purchase.