BrightEdge

Their reports are really great, the data is organized in such a easy and useful way, and just makes it way easier to help our clients understand what's going on, on a regular basis. 

Brightedge is quite helpful in building good SEO strategies and keeping track of what competitors are doing.

When it comes to BritghtEdge there are somethings I like about it, and other things not so much.

We use BrightEdge for our SEO needs to monitor keywords, gather back-link data and associated opportunities, receive recommendations, track dates and generate reports. We also use it to share voice information and help provide leads for keywords, on-page optimizations, etc. The best thing about the product is the way data is organized. It allows us to provide monthly reports to clients that make it easy to see what's happening, whether its through pie charts, line graphs and so on. Reports can be customized to make it possible to see whatever you want to see. The only thing we don't like is that there isn't a search functions for a few key features, such as events. In addition, we can't monitor all the search engines we'd like to. There's definitely room for improvement with regard to searches and search engine capabilities. The product is easy to use, but it does take some time to figure out all the available features. I'd strongly recommend using your rep as much as possible and sit in on trainings so you can ask as many questions as you can so you can figure out the way to get the most out of the product.

BrightEdge helps me to focus on the SEO strategies that should be given the highest priority and gives me new ideas for using content effectively. I use it to check the ranking of my competitors and, when their ranking has improved, I gain valuable insight into what they have done to achieve this. I’ve connected my BrightEdge account with my all social media accounts, my webmaster tools and Google Analytics, to gain a better insight and extra analysis. The keyword tracking tool shows results for mobile devices and smart phones, in addition to showing search engine results. BrightEdge does not provide me with strategies to use for increasing my page ranking for target keywords. I do have to come up with my own strategies, based on the best practices recommended by BrightEdge. I do get plenty of user support from BrightEdge. My Client Manager gives me a lot of assistance in coming up with new ideas for using the various tools. I also find the training webinars and videos very helpful. Ilike the fact that BrightEdge stays ahead of the latest changes in SEO and is always updating. Sometimes it’s not easy to keep up with all the new features, but I do value the recommendations, forecasts and the insight I get from BrightEdge. These help me to develop SEO strategies that are effective in increasing page ranking.