What is it all about?
Marin streamlines the workflow required to create, manage and optimize campaigns across publishers, consistently providing up to a 50% reduction in time spent on campaign management
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Who is it for?
Campaign Management: - Cross-channel editing: Efficiently make changes across multiple channels. - Audience targeting: Efficiently target users by geo, interests, devices and more. - Creative optimization: Maximize financial lift with creative relevance - Quality management : Intelligently optimize for quality - Search and social campaign expansion: Profitably scale online advertising programs. Optimization: - Predictive bidding for more control: Powerful automation, complete user control. - Multi-event conversion : Maximize engagement, offline conversions, lifetime value & more. - Accurate revenue attribution: Optimize spend across multiple channels. - Powerful forecasting : Build “what-if” scenarios to maximize profit. - Actionable recommendations: Discover new revenue opportunities Audience Marketing Suite: - Streamlined Cross-Channel Campaign Management. - Cross-Publisher Audience Creation Using the Marin Smart Pixel. - Audience-Level Performance Reporting. - Building Insights around Reporting Transparency. -Cross-Publisher Bidding & Optimization. Reporting & Analytics: - Configurable executive dashboards Instant, relevant insights. - Automated reporting and alerts Management by exception. - Trend and outlier analysis, Visualize data with interactive charting. - Dimension segmentation and analysis Analyze data by custom categories. - Cross-channel analytics and attribution, Understanding interactions across channels. -Strategic audience expansion via partner retargeting.
Marin Software provides a leading cross-channel performance advertising platform for advertisers and agencies. To make the most of online advertising spend, advertisers and agencies require a solution that can help them understand and optimize activity across the online sales funnel; increasing sales volume while at the same time reducing costs.