When you are a business owner, you are fully aware of the products, services, and solutions you offer. However, in some cases, the difficult part can be finding clients and customers. You spend all your energy and time to make sure that your business is up and running, but you may not always have enough employees or an efficient sales team who have the time to spend on tracking leads. There was a time when word of mouth was more than sufficient to increase a business’s sales. But now, the same technique can hardly generate the leads and sales your business need to grow. A lead generation service can improve your business presence in the market and spread knowledge about what you have to offer.

Lead generation services help augment your sales by identifying and verifying leads. Some services also evaluate a lead’s potential to convert and become a regular client. When choosing a lead generation service, you need to make sure that the service you choose offers features that would be beneficial for your business. Almost all services offer a similar set of features such as creating email campaigns, finding leads, improving SEO, etc.

Zoominfo and Lead411 are two lead generation platforms that offer a lot of unique and useful features for businesses operating in different industries.

Overview

Zoominfo

Established in the year 2000, Zoominfo lead generation platform offers businesses access to its database comprising 140 million business contacts in around 100 countries. With the service’s search functions, you can easily look for contacts of specific types. The service gives you access to accurate and detailed information on business organizations and people with direct email addresses and phone numbers.

Zoominfo also offers what is called a Community edition in which you can gain free access to the service’s complete database by sharing your business contacts in return. When you choose a paid subscription, you can easily export contacts to a CRM tool of your choice, like Capsule CRM or Salesforce.

Lead411

Established in 2001, Lead411 is focused on catering to the needs of small and medium sized businesses by providing them with the contact details of business people from different organizations. What makes Lead411 special is that it delivers a new list of leads on a daily basis based on different news events such as bankruptcies, resignations, new locations, new hires, funding, staff cuts, and more. For instance, if you happen to own a bankruptcy law firm or a bankruptcy lawyer yourself, you can reach out specifically to those businesses that are filing for bankruptcy.

The user interface of this tool gives you detailed information on contacts, including their direct phone numbers and emails, while enabling you to search specifically by area code, city, company size, revenue, etc.

Benefits

Zoominfo

• Great search features.
• Good data accuracy.
• Wide range of extensions.

Lead411

• Value for money.
• Quality data.
• Instant integrations.

Head-to-Head Matchup

Conclusion

Both of these tools offer free trails so you can test their services before deciding whether or not it suits your business needs. As lead generation is one of the important aspects for businesses of all types and in all industries, make your choice wisely in selecting a lead generation service.