DataXu

Key Features

Our fully integrated stack supports true programmatic marketing: the DMP helps you measure and understand consumer behavior and the DSP manages customer engagement at each stage of the buying journey. Active Analytics™ – our patented, automated, multivariate decisioning capability – senses and reacts in real time to changing consumer behavior. The system gets smarter with every interaction, making faster and better decisions to improve ROI –, automatically. Successful marketing depends on reaching more customers, more effectively and efficiently. DataXu lets you standardise on one programmatic platform that delivers smarter decisions based on scientific methodology. Now you can: - Automate targeting and media optimisation. - Gain deeper insight into your target audience. - Customise interaction at a mass scale. - Reach across today’s fragmented media environment from one central point DataXu makes marketing: * Efficient: Reduce media and data management costs by up to 40% so you acquire more customers for less. * Effective: Improve customer intelligence to understand and engage more prospects, increasing ROI up to 5x. * Easy: Unify customer intelligence & engagement and manage investments in one integrated easy-to-use interface, saving 25+% in overhead costs.