What is it all about?
DataXu combines data management, audience management, multi-channel campaign management, ad serving, attribution management, programmatic decisioning across exchange-traded and direct media buys, complex targeting and advanced insights and reporting.
Our cloud-based platform delivers a powerful data management platform (DMP) for customer intelligence and our #1-ranked industry-leading demand side platform (DSP) for customer engagement.
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Who is it for?
Our fully integrated stack supports true programmatic marketing: the DMP helps you measure and understand consumer behavior and the DSP manages customer engagement at each stage of the buying journey. Active Analytics™ – our patented, automated, multivariate decisioning capability – senses and reacts in real time to changing consumer behavior. The system gets smarter with every interaction, making faster and better decisions to improve ROI –, automatically. Successful marketing depends on reaching more customers, more effectively and efficiently. DataXu lets you standardise on one programmatic platform that delivers smarter decisions based on scientific methodology. Now you can: - Automate targeting and media optimisation. - Gain deeper insight into your target audience. - Customise interaction at a mass scale. - Reach across today’s fragmented media environment from one central point DataXu makes marketing: * Efficient: Reduce media and data management costs by up to 40% so you acquire more customers for less. * Effective: Improve customer intelligence to understand and engage more prospects, increasing ROI up to 5x. * Easy: Unify customer intelligence & engagement and manage investments in one integrated easy-to-use interface, saving 25+% in overhead costs.
DataXu’s programmatic marketing software enables marketers to build stronger brands in a digital world, leveraging data and analytics to increase the efficiency and effectiveness of their customer acquisition strategies. DataXu helps you market more intelligently by answering tough questions: Who are our most profitable customers? How does their response differ by product, channel and messaging? Is our marketing finding new customers efficiently – and where can we find more? The platform’s automated learning system evaluates millions of ad impressions, identifying high-performing combinations of consumer attributes, context and creative, to find and engage the best prospects. Our proprietary algorithms conduct millions of decisions every second to lower media costs while improving outcomes. Plus, DataXu delivers critical intelligence on consumer trends, to inform strategic decisions. Our scientific approach to marketing is why hundreds of top brands trust DataXu to turn insight into action – and improve return on their marketing investments.