What is it all about?
Marketing Operations is a set of processes and capabilities designed to enhance a company’s ability to orchestrate and optimize internal and external marketing resources.
As a component of a data-driven marketing approach.
Marketing operations helps you prove that marketing works by connecting spend, planning and programs with processes.
Video & screenshots
Who is it for?
- Plan and budget for marketing activities and programs - Review and adjust spend based on results - Create and develop marketing programs and content - Manage and distribute marketing assets, content and collateral - Measure, analyze and optimize marketing performance
- Properly allocate fiscal and human resources - Satisfy industry regulations and brand standards through an established review process - Measure and optimize marketing performance - Enhance accountability for your marketing spend - Generate actionable reports that show qualitative business results Minimize internal silos Results: - Reduced operational costs up to 45% - Realized 20% higher campaign response - Launched revenue generating products or campaigns 50% faster - Saved 20% of critical budget by cutting unwanted spend