By Ella Rich | 10/18/2015 | Tricks

Guest Post: Promoting Your Business at Minimum Costs

Guest Post: Promoting Your Business at Minimum Costs

Ask any entrepreneur about the daily challenges that they face in operating their all sized business and you will be told that, attracting and retaining customers comes across as the most profound challenge of all. This is particularly such a pressing issue that many business owners go and attend seminars to gain real insights.

In this article, we will run through some of the most talked-about and cost-effective ways to promote businesses. Here is a list of ways to invariably help you promote yours!

Learn to Network

In such competitive times, you cannot be a shy entrepreneur who just likes to mind his own business. You have to get out there and become the face of your business. Learn how to represent your company in networking events. Find out for yourself what kind of events should bring you more business or help you build useful connections.

Start with knowing why do you want to network and what are your key objectives in connecting with other networkers? Acquiring basic clarity for networking shall help you strategize and plan your networking skills effectively.

Learn to Connect and Publicize 

Fortunately, we live in times when connecting with people all over the world is no more a daunting task. In fact, it’s one of the most convenient tasks for most of us to perform. Take the initiative of connecting with people around through Facebook, Twitter, Instagram and so forth.

The point here is to share your stories with the world along with listening to the stories of people all over the world. Learn to connect, get new customers, and help your business grow.

As far as publicizing your business is concerned, there are some effective ways to publicize:

  • Give interviews on local radio stations
  • Write in local tabloids or for blogs
  • Find a prominent business directory of Australia and get the title of your business listed in one or many local Australian business directories free listings.
  • Create and maintain a simple and user-friendly website for your business


Be Available on Google Maps

Listing your business title on Google Maps works well especially for small sized business owners. Google maps listings aids the business in ranking high on Google Search Rankings, which is the most commonly used search engine for searching local businesses. Ranking high helps in creating a positive image of your business, which also assists in attracting potential customers who are looking for reliable businesses to do business with.

Take Feedbacks Seriously

Don’t take your potential and existing customers for granted because if you do then it will be at your own peril. As a budding entrepreneur, be very flexible and open to taking constructive feedbacks and suggestions from your stakeholders. Their suggestions will inevitably assist you in improving the services and products of your business. Make sure that their suggestions and feedbacks are valued.

Be your own Ambassador

It is imperative for you to be the voice and face of your own business if you want your business to grow. Who else and what else will be better than yourself for promoting your business? You have to be very sincere and honest about your work in order to promote it to the masses. Building and maintaining relationships should become the key priority while advocating your business.

What Next?

In order to become a reliable and sustainable venture, you need to stay ahead of your game. Planning in advance is the magical ingredient here that will help you achieve splendid growth in the near future. Stick to your guns and aspire for excessive growth at limited costs.


Author Bio

This post is written by Ella Rich. She is an advertising expert who writes about internet marketing, social media strategies and how to build buinsess successfully using local australian business directories. You can connect with her on

By Ella Rich | 10/18/2015 | Tricks

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