Guest Post: Six Ways to Create a Powerful Mobile Marketing Plan

Mobile marketing is incredibly efficient, bringing consumers, products and information together. If you’re creating a mobile marketing plan, or, if you’re spicing up a pre-existing platform, a few tips exist to aid the process. Successful marketing plans aren’t built in a day, but a good deal of effort goes a long way. Check out the industry’s best mobile plan creation tips, and harness mobile marketing’s true power:

Tip One: Research Your Audience

Databases require an audience, and audiences are garnered through information. When making a mobile marketing plan, invest on target audience identification. Don’t make audience assumptions and spend funds on mobile marketing without identifying your main consumer preferences and device usage.

Mobile use insight procures result-driven campaigns. It creates results. Making a viable database is important, as is collecting information from internet permissions and individual texts.

Tip Two: Expand Horizons based Upon Device Use

Between iPhone, Windows Phone, Android and other devices, mobile marketing plans have a slew of platforms to access. Unfortunately, streaming services, apps and web access differ across each provider’s main hardware choice. Currently, 90 percent of U.S. adults own a mobile device, and 42 percent own a tablet. Different marketing campaigns adhere to different devices, and seamless marketing campaigns should transcend a mobile provider’s capabilities.

Tip Three: Create a Responsive Webpage

You’d be surprised how much responsiveness and accessibility affects mobile page views. Mobile devices lack in processing power, so assisting the mobile consumer’s journey down the purchasing path is important. Layouts should be adjusted correctly, and content should accommodate a mobile device’s screen size.

Responsive design lets decision makers market content in unique ways, engaging every user regardless of device preference. 44 percent of mobile users sleep with their devices nearby, so as to not miss notifications. A huge mobile marketing possibility exists from constant connectivity. Unfortunately, constant connectivity quickly shoves out any webpages unable to create quick, responsive environments.

Tip Four: Target Holiday Purchasers

Mobile devices are popular Christmas gifts. Take advantage of the industry’s mass number of sold devices during the holiday season, and target new iOS and Google Play registrations. A lot of brands have been assisted by marketers recently, creating extensive messaging campaigns targeting new device owners.

Free app downloads, purchase discounts and urgent deals are great options, as are time-limited offers. The holiday season is an invaluable marketing window, so be sure to use it effectively.

Tip Five: Engage Social Media

These days, social media transcends everything. Don’t toss away your social media presence because of a growing mobile marketing campaign. A majority of Facebook and Twitter users access their social media pages via mobile, accounting for a large slice of the consumer pie. You need to boost your mobile strategies by complementing them with social media’s real-time foundation.

Social media is highly immersive, and it offers great backlink capabilities. Often, mobile-bound multimedia finds a home within social media pages. Really, you’d be missing a huge opportunity by not infusing your mobile marketing strategies with viable social media content.

Tip Six: Expand Mobile Marketing from the Phone

Mobile marketing isn’t a separate entity from web marketing. Mobile campaigns need to be created from scratch, optimizing their inner systems to enhance the user experience. Creativity, measurement and targeting are all inherent mobile marketing components, and your mobile marketing campaign needs to harness each medium’s impact areas to see true results.

Targeted advertising brands, when targeted correctly, have the ability to measure brand engagement. Behavioral analytics, app rank, data usage and webpage views, too, can be studied, assuming your promotional platform goes well beyond the smartphone. Your mobile strategy is much more than screen-delivered ads. It’s a highly useful interaction tool. It’s a multimedia tool. It’s a QR code tool. In the future, it’ll be an augmented reality tool. Already, mobile devices contain a slew of resources.

Utilize your platform’s natural location tracking services, and target television, music and videos. The modern consumer loves interaction, and you, the marketer, can make such interaction possible.

Author Bio

Sophorn Chhay is an inbound marketer specializing in attracting targeted visitors and generated sales qualified leads. Through Trumpia’s SMS and marketing automation solution he helps businesses and organizations communicate effectively with their customers or members. Trumpia is offering a free Mobile Marketing Success Kit so don’t forget to grab your free copy.