Sales and marketing are the two main factors that drive the growth of a business. With the erupting digital marketing trends and huge amounts of data being accessed by sales professionals on a day-to-day basis, it is no wonder that all important sales processes have become irregular and incoherent. Sales enablement or optimization aims at aligning your company’s business goals and empowering your sales team with the right assets and right messages, at the perfect place and time, for the ideal customer.

Digital technology and media have enabled sales and marketing professionals to collect and interpret large quantities of data, but when the amount gets overwhelming, even this process happens to be inefficient. Sales optimization tools or software suites not only focus on marketing automation, but also on centralizing the most valuable assets of your organization, giving your employees the required tools to achieve goals efficiently, and recognizing the best opportunities.

Out of the hundreds of sales optimizations tools out there, here are two that we found to have been designed specifically for sales enablement and deliver great results.

Overview

Hoovers

Operating in the industry since 1990, Hoovers provides users with comprehensive information and a wide variety of options, regardless of whether you are researching industries or companies, looking to generate leads, or looking for a reliable tool to keep your company’s Customer Relationship Management (CRM) abreast.

By using the services offered by this sales enablement tool, you get to access valuable business contact information using which you can generate leads and improve sales. The best part of using Hoovers is that you don’t necessarily possess any experience or be an expert in the field of marketing; all you need to know is the type of contacts you need and you can use the filters offered by this tool to land the ideal contacts for your business. The company is known to charge on a pay as you go basis, therefore you can pay only for the services you use, which makes the tool extremely budget friendly.

To know more about Hoovers, visit our Knowledge Base here.

InsideView

Established in the year 2005, InsideView is a company that helps in developing business relationships and insights from contact information, business data, CRM data, social media information, and online news. The tool is widely used by account, sales, and marketing management professionals of companies in different industries for identifying and collecting customer information.

By using InsideView, your company’s sales reps will be able to find quality prospects by taking advantage of the companies and contacts database, and filtering the same using custom features. Once the contacts are found, the tool notifies your reps about the opportunities for interaction with those contacts, including financial updates, relocations, acquisitions, company expansion, etc. Additionally, you also get to match your leads with InsideView’s database and complete profiles that are incomplete, delete duplicate contacts, correct inaccurate data, and perform more such functions. The software is known to integrate with numerous marketing automation and CRM products as well.

Benefits

Hoovers

• Easy to use.
• Quality and accurate leads.
• Pay as you go.
• Quick, fast, and reliable.
• Easy to find updated contacts.

InsideView

• Real-time insights.
• Easy to setup.
• Integrates with more CRM platforms than any other tool.
• Offers data from more than 30,000 sources.

Head-to-Head Matchup

Conclusion

If you are looking for a company with more experience in the industry, Hoovers is the one to choose because it has been operating for decades now and has gained a strong customer base with its quality service. On the other hand, if you are looking for a fairly new tool offering comprehensive database and services, go for InsideView.