Establishing relationships with clients or customers is extremely important for any business. However, doing so, and especially maintaining those relationships is perhaps one of the most difficult tasks an organization would face. Positive relationships with customers are what enable a business organization to do well in its industry, and the lack of the same would jeopardize the firm’s long term success. This is why implementing a Customer Relationship Management (CRM) system for your business operations would be highly beneficial.

A CRM software solution will help bring together all primary areas of your business that are associated with customer interactions, which is inclusive of setting appointments, managing customer contacts, overseeing marketing strategies, managing customer service, and more. Infusionsoft and ActiveCampaign are the two leading CRM software made available to businesses today. Here is a detailed overview of the two.

Overview

Infusionsoft

Infusionsoft is a CRM system that is designed to help small businesses save time, improve their sales, and get organized. The system integrates both marketing and sales tools in a single system, enabling business owners to streamline their operations and save time. In addition to being a CRM system, Infusionsoft also functions as a marketing automation platform with excellent automation features.

More than 23,000 small businesses are known to use this software for their CRM and marketing needs. One major benefit of this software is that, you can have all your marketing, sales, and CRM functions integrated in the same system. The software was originally launched as a countermeasure for the chaos following the use of multiple technology platforms and systems experienced by several small and mid-sized business owners. It still continues to be an effective solution to the same issue.

For more information on this product, visit our Knowledge Base here.

ActiveCampaign

Established in 2003, ActiveCampaign is also a marketing automation and CRM platform focused on helping modern small businesses save time and achieve their marketing and customer relationship goals.

Email marketing via ActiveCampaign can be done easily. The software enables you to customize the content of your company’s electronic newsletters to make sure that each of your customers receives a unique copy of their own. The automation feature offered by this system is also highly efficient. With this feature, you get to send text messages, send an automatic broadcast whenever your blog is updated, enable automatic notification on social media platforms like Twitter and Facebook when your newsletters are sent, and many such actions.

ActiveCampaign’s Contact Management feature includes automated email sequences and acute tag management. With this software you can also frame your own sales process by integrating manual and automated components to provide the best experience for your customers.

Benefits

Infusionsoft

• Good email deliverability rates.
• Personalized campaign builder.
• Excellent CRM system.
• Good customer service.
• Stable and fast platform.

ActiveCampaign

• User-friendly, all-in-one platform.
• Excellent messaging and email features.
• Robust and user-friendly marketing automation platform.
• Allows the creation of automated follow-up sequences.
• Good customer service.

Head-to-Head Matchup

Conclusion

Though both these services seem to offer excellent features and benefits to businesses, more users seem to lean towards ActiveCampaign for their CRM and marketing automation needs. From the many user reviews, one of the major negatives of Infusionsoft happens to be its time consuming and complicated configuration. Also, the mandatory setup cost charged by this service is a huge letdown. Therefore, if you are looking for an affordable yet efficient CRM solution for your business, ActiveCampaign is the best option available in the market today.