Sales and marketing software makes the job of marketers much easier. The combination of intuitive automation and digital marketing tasks make your company’s marketing campaigns much more productive. When marketing becomes faster and easier, your marketing team will get more time to spend on other useful activities that can get more exposure for your brand. Also, it is a fact that automated marketing is a lot less expensive than human resources. In the current digital age, marketing is getting more and more complicated and expanding at a rapid pace, which in turn makes marketing talent expensive. With good sales and marketing automation software, you get to save money.

Many marketing platforms are even capable of scoring leads based on the industry characteristics and customers’ online behavior. Another perk of using sales and marketing software is the alignment with CRM. CRM integration typically means that your company’s sales activities are linked to the marketing activities, on a single platform.

All of these benefits and more can be attained by using a reliable sales and marketing software platform. Hatchbuck and Infusionsoft are two famous platforms you should give a try before deciding on the one that best suits your business needs.

Overview

Established in 2012, Hatchbuck is a marketing and CRM software solution designed to cater to the needs of small businesses all across the world. It is a combination of email marketing, marketing automation, and sales automation, enabling business organizations to increase their efficiency and thus their productivity. The software will be beneficial for businesses in different industries, including advertising, real estate, consulting, and a lot more.

Hatchbuck offers unique and useful set of features to help your marketing team keep track of and maintain your existing and potential clients. Also, this software allow for the quick and easy import of contacts from different sources such as LinkedIn, Excel, and Outlook. Each of your contacts will have a complete activity history, making it easy for your sales team to track communication. You will be able to find a lot of useful resources, including videos, blog, etc. to make the most of the service.

Established in 2001, Infusionsoft is also a sales and marketing software platform focusing exclusively on helping small businesses. In addition, the software also offers e-commerce, lead capture, marketing automation, and CRM tools in a single platform. With the e-commerce tools, you can improve your online sales and get repeat customers, and the CRM tools help in attracting and closing leads, and streamlining sales.

Infusionsoft also integrates with different marketing tools to help you stay connected with your leads through social media, email, and other channels. This enables you to nurture leads and develop long lasting relationships. As the software also offers e-commerce tools, you will no longer have to use separate systems for sales activities. On the whole, Infusionsoft offers all the features you need to save time and grow sales.

Benefits

Hatchbuck

• Easy to use.
• Wide range of tools.
• Great free resources.

Infusionsoft

• Excellent user interface.
• Great customer service.
• Good flexibility.

Head-to-Head Matchup

Typical Customers	Small Businesses	Small Businesses
Features Offered	Email Marketing Marketing Automation Tagging and Segmentation Marketing Reports Ecommerce Integration Website Tracking CRM Automated Campaigns Deals Pipeline Email Autoresponder and more	Marketing Automation CRM Social Sharing Email Marketing Automated Campaigns Marketing Reports Multimedia Marketing Referral Program Management Payment Processing Sales Reports and more
Integrations	Google Drive PayPal Stripe QuickBooks Zapier and more	Outlook Gmail Salesforce Microsoft Dynamics Zapier Bitium and more

Conclusion

Both Hatchbuck and Infusionsoft offer a lot of useful business tools that can be accessed on a single platform, and both the services cater to small businesses. They do differ in the number of integrations they offer. So go for the service that you think will fulfill all your requirements.