By Aparna Mishra | 10/18/2015 | Business Management

Email Marketing Software

Email marketing software is an electronic marketing tool. Maintain an email list and send emails to your customers based on their preferences, spending habits and the amount of time they have been on the list.   

There are various email software packages available each with its own features. Features such as: wide variety of free templates, various payment options (some are free for a set number of emails per month), integration with other services such as PayPal, Google Analytics and Shopify, and change the ‘From’ line in your email if you intend the emails to be sent out from multiple people in the company.

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