Constant Contact

It might be easy to use but their customer service was really awful and with so many other products out there I'm not sure it's worth it. 

Constant Contact is great for basic/medium outreach and the customization capabilities are very helpful. It's very useful to be able to see 'clicks and open' statistics. Overall this is a great email marketing tool to get quick and simple emails and events out.  

One of the main advantages that we have found when using Constant Contact is that is makes email marketing really easy for small business to implement. They also offer boot camp training, which we attended. This training takes you through everything you need to know about using the software and how it can help you to connect with your customers. The only issue that we have found with the software is that emails that we have received appear differently in the application than they do in our inbox. They are still readable so it doesn't affect our ability to respond to them but it can be quite annoying at times. You can save money when using Constant Contact by removing any addresses that you do not use from your mailing list. This is because you are charged based on the amount of email addresses that you have. It is also advisable not to add any additional addresses that you will not use at a later date as you will be paying for nothing. We find Constant Contact to be a very affordable option for email marketing for our small business. We get a full breakdown of statistics that allow us to see how effective our campaign has been. We also use the software to contact our existing customers and it works perfectly every time.  

As a tool for basic outreach and staying in touch with customers, Constant Contact has some superb features, and its an especially good product when it comes to sending out custom emails and notices for events. It works well for basic functions and general communication, and is quite useful when it comes to seeing statistics for links and emails that are clicked or opened. There are some problems, however, when it comes to providing more advanced functions. In addition, the product lacks some simple, useful tools, and parts of it aren't user friendly, forcing you to double check the results and repeat tasks multiple times. The tools for exporting data are very hard to use and extremely frustrating. If you need to export csv. files to analyze data, this isn't the right tool for you, and new features tend to be introduced on an infrequent basis. Overall, Constant Contact is an excellent email marketing tool, with great templates and basic features to help you easily create professional looking emails. If you can get past the aforementioned flaws and it fits your needs and application, I wouldn't hesitate to recommend this product.