RightOn Interactive CLM

Key Features

Map Every Customer’s Journey. -Customer engagement should be viewed as a journey—not just a campaign. That’s why ROI provides visibility into which customers are the best fit and most engaged at each stage of their journey, from prospect to raving fan. Personalized Conversations on Any Channel. -Your buyers want personalized content and expect it to be delivered through a preferred channel. With our Customer Lifecycle Marketing solution, marketers can now recognize and act on individual customer behaviors to create truly personalized experiences, on any channel, at each stage of their relationship with the brand. Built-in Email Automation. -With an easy-to-use email marketing solution built in to the ROI Customer Lifecycle Marketing platform, marketers can trigger relevant, personalized messages to increase new and repeat business. You’ll quickly create, automate and improve email communications with prospects and customers throughout the customer lifecycle. Custom Measurement. -In the marketing world, results are the boss. Custom Right On Interactive reports quickly analyze and graph key performance indicators across all relevant dimensions. You have the information in hand to compare performance across channels and make strategic decisions to optimize your marketing operations. Lead Scoring. -Nurturing your leads closes sales. Nurturing your customers drives more revenue. Email Marketing. -Email is an essential element of many marketing campaigns today. Now is the time to re-evaluate your current email marketing strategy and how you’re executing on it. Campaign Management. -Marketing campaign management, in the basic sense, is the planning, executing, tracking and analysis of active marketing campaigns. Reporting and Analysis. -Learn about ROI Customer Lifecycle Marketing™ for Salesforce.com! Multi-Channel Marketing. -Multi-channel marketing is a marketing approach that uses a variety of channels to reach an intended audience across multiple campaigns or within a singular, multi-level campaign. Lifecycle Marketing. -Lifecycle marketing has replaced the traditional approach to marketing tactics and offers a new strategy that yields results. It’s about engaged relationships. The Right On Interactive lifecycle marketing methodology focuses on the individual person (or company, depending on your business model) and their journey with your brand.