6 Ways To Optimize Your Blog Posts For SEO

Merely creating a blog post is not enough. To be more successful as a blogger, you must have a plan about how to promote your posts through social media channels. It is important to optimize every blog post to generate more hits through organic search results. You can definitely attract more traffic and customers if you optimize your blog posts for search engine optimization (SEO). Optimized blog posts can ensure that your content grabs the attention of your prospects as well search engines.

Here are 6 tips that can help you in optimizing your blog posts for SEO!

Research

It is important that you target the phrases and words that your prospects are using to find what they are looking for. It is quite possible that you already have a good idea what phrases are important for your business. However its pays to spend some time conducting research to see if trends are changing. Research may also help you find some variations of phrases you had not thought of before. You can consult some reputed SEO services to know how to make your keyword research more effective.

Create Great Content And Use Right Keywords

Creating SEO-friendly copy is a crucial element to consider while writing blog posts. You simply cannot optimize your posts if they do not adhere to the updated quality guidelines suggested by Google. You must create content that’s relevant to your keywords and phrases but the flow should not be jarring and keywords must not look like they have been placed as an afterthought. In fact, the keyword must not be obvious at all but should go with the flow.

Don’t try too many tricks with the keywords. Google is becoming smarter by the day and it is imperative to comply with the guidelines. Try to keep your content as unique as possible and provide interesting information that your visitors will find valuable and appreciate. The simple advice here is write good, unique content, incorporate your keywords smoothly, and make sure you have created something significant and attention-grabbing.

Know Your Audience And Write For Them

Readers are known to scan the article first for something interesting and when they find that something, they skim the outline further. You must know how to create content that can catch their eye during the scanning and skimming process. According to search engine optimization consultants, the best way to do this is use bullet points and numbered lists and is a great way of garnering interest during those crucial initial seconds. Long, winding sentences are a definite no-no. Use interesting sub-heads and at the appropriate place to give your SEO efforts an added boost.

Incorporate Links:

Internal linking strategy is regarded as White Hat SEO. It will not only provide your visitors the opportunity to explore your content, it will also signal to the search engines the most important pages of the content. Using your keywords to carry links within the body of your content is called anchor text. It is a great way to boost SEO but there is a caveat. Do not link to the same page repeatedly in the same blog. It won’t go down well with Google.

Add Images Relevant To Your Subject:

The human eye processes images thousands of times faster than the written word. This is one good reason to add images to your content. It can make visitors remain on your page for a longer time, reduce the bounce rate and push the SEO value of your page further.

Create A Catchy Headline:

Some writers prefer creating a headline before writing the content while others believe that the title is the last step of completing a blog post. Whichever way you do it, make sure your title is an attention-grabber. A powerful, action-driven title that incorporates your keyword can do wonders to the SEO efforts of your blog post. Your title will also communicate to Google what your blog is all about. Most digital marketing services firmly believe that this is the most important factor in your SEO blog post.

Kanika Khanna is an avid blogger who writes for Thetogglers.com. Her domain is digital marketing and SEO and she always keeps an ear to the ground to know what’s happening in this ever-changing sphere. Her blogs makes for interesting reading because they are highly informative and provide readers high value content.