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10 Things You Can Learn From the ALS Ice Bucket Challenge
Everybody and their mother knows what the ALS Ice Bucket challenge. Most people also probably know that it raised a over $100 million for the cause within a two-month’s span – a truly remarkable feat. This just goes to show you the sheer power of viral loop marketing, and the r [...]
Generating Brand Awareness Through PPC
Think of PPC advertising and you’ll probably think of data-driven campaigns that are closely focused on conversions. While PPC is most commonly used as a tool to drive profitable traffic to your website, it can also be used for brand awareness. [...]
![[Guest Post] How a SaaS Marketer Can Reduce Customer Acquisition Costs](https://az639995.vo.msecnd.net/postscontent/OLDBlog/saas.jpg)
[Guest Post] How a SaaS Marketer Can Reduce Customer Acquisition Costs
The following is contributed by Omri Erel, the Head of Performance Marketing at WalkMe. [...]
Why Your CTR Isn't High? (And How to Fix It)
The world of digital advertising is packed with acronyms. There’s CPC, CPM, eCPM and many more. In this guide, we’ll be looking at one of the most important metrics for your advertising campaigns: click-through rate (CTR). [...]
Unleashing the Power of Longtail Keywords
Mastering keyword research might just be the single most profitable skill for any small to medium business owner with a website. [...]
The Trick To Finding Your Audience
Every day, people look at a screen and type in a keyword relevant to your business. [...]
The Rise of SaaS Brings Developers the Opportunity to Integrate
The move to Software-as-a-Service (SaaS) has been incredibly lucrative for software developers, who are now charging monthly fees for the sort of products that used to cost a single up-front fee. [...]
Choosing a SaaS Provider – What Factors Should You Consider?
For any small business owner, IT can be a blessing or a curse. The pace of change is so rapid it can be hard to keep up, and there’s always the worry that you are not fully equipped with the best tools to strengthen and support your business. [...]
PCWorld: Chekkt launches, giving enterprise software buyers a Yelp-like marketplace
“The explosive growth of public cloud services has generated a parallel problem: How can companies, especially small businesses and freelancers without the benefit of a dedicated procurement department, filter the flood of choices available for every type of business software and find the one [...]
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