Power of branding – How it can change the fortune of your e-store
Out of the 7.7 billion people in the world, according to Statista, there are 1.92 billion digital shoppers! Combine this with the fact that Statista has predicted that the Ecommerce industry will reach a whopping $4 trillion by 2020. Together, it is safe to conclude that Ecommerce sector is thriving.
So, if you are thinking of starting your e-store, know that you are on the right track. The booming sector is poised to be the next primary mode of shopping for the masses. However, the question arises, is merely having an Ecommerce store enough?
Since the Ecommerce sector is witnessing growth, the number of players in the industry is also steadily increasing. Regardless of what your e-store sells, the chances are you will find various other stores selling the same thing.
Hence, standing out is essential. This is where branding comes in. Branding has the power to change the fortune of your e-store and put it on the map. Here’s how.
Boost in brand recognition
According to Forbes, consistent branding increases revenues by 23 percent, generally. This also holds true for an e-store. This is because branding your store consistently improves brand recognition.
Branding is more than the theme of your store. It is the logo design, the overall customer experience, and the association customers make with your business. Each of these elements helps ensure that site visitors can recognize your Ecommerce store.
Brand recognition, in turn, plays an integral role since it allows customers to distinguish your e-store from other similar options.
For instance, let’s say you have a robust presence online through various social media channels. You also have a store on popular platforms like BigCommerce or Shopify. Now, when a given visitor drops by your store, your branding efforts will remind them of all the marketing communications they might have seen related to the brand.
Since they can link your communications together and form an association with your brand, they are more likely to convert to customers. This is why it is essential to pay heed to branding elements. When it comes to brand recognition, the most crucial aspect is the logo.
You should opt for professional logo design services to create your logo. For instance, the Logo Design Valley is known for creating logos and other branding elements. The benefit of using such professional services is that the output delivered helps stores in polishing their brand image.
Evokes positive emotions
Customers have distinctive feelings attached to the different businesses they invest in. However, these emotions are not always triggered.
For instance, let’s say you reflect in your ads that your e-store is very fast when it comes to booking orders and delivering them. You have created an image of being swift. However, your operations don’t match the image you create. Here, the positive emotions associated with your communications may not get evoked.
On the other hand, if you align your customer experience with your brand promise, you will end up creating a consistent image that connects customers on an emotional level. In the scenario above, using solutions like CheckFront Online Booking and ChannelAdvisor can play a role in ensuring a smooth customer experience.
The more positive feelings you evoke in the customer, the more likely they are to do business with you. Why? Because, then, customers trust your business, which is the foundation of a healthy relationship, even when consumers and businesses are concerned.
Since branding ensures this, it has the power to drive the sales of any e-store.
Improve customer satisfaction
Did you know that customer satisfaction is one of the many elements of branding an e-store? Creating a strong brand is all about making efforts to support your brand image and promise with an experience that guarantees high customer satisfaction.
Yes, marketing is essential, as is creating the perfect logo, tagline and unique selling proposition for your business. But, delivering on those promises is equally crucial. And when you do so, you will automatically improve your customer satisfaction rate.
This, in turn, will get you more customers, since satisfied customers are likely to refer a given business to their friends and family!
Bottom Line: Brand well!
All in all, branding your e-store correctly can make all the difference to your conversion rates and sales turnover. Remember, E-commerce is no longer an accessible sector to survive in. Its attractiveness has attracted all sorts of competition across the net.
You need to find a niche, create a unique selling proposition, conduct effective branding, and deliver excellent customer experience. Without even one of these factors, you might not make it. Take it as a challenge. Brand your e-store consistently and effectively.
You will surely see the difference in your store traffic and conversion rates. Brand well. Let us know when you do!
Evie Harrison is a blogger by choice. She loves to discover the world around her. She likes to share her discoveries, experiences and express herself through her blogs. Find her on Twitter:@iamevieharrison