With the increased use of search engine optimization, mobile marketing, and social media, some feel that email marketing is no longer effective or important. Well, if you are a business owner or a marketing professional, it is about time for you to know that email marketing is still one of the most cost effective and profitable marketing techniques. It provides your business with more opportunities and also helps improve your return on investment (ROI). Also, with this technique you will be able to develop stronger relationships with your customers at only a fraction of the cost you would otherwise spend on conventional media.

With email marketing, you can easily segment your customers based on their location, demographics, lead status, etc. and control who sees your emails. When you are able to send out targeted emails, you can be sure that your audiences receive only the contents that suits their needs.

Another important benefit of email marketing is that it increases brand awareness. When you send out emails, consumers get exposed to your brand and your business. As a result, when customers are in need of a product or service, your business has more chances to turn those leads into customers.

If you wish to benefit from email marketing, you should choose an effective and reliable email marketing service. Act-On and Constant Contact are two services that should be on your list for comparison.

Overview

Act-On is basically a marketing automation software solution that offers many other tools such as lead scoring, lead nurturing, social media, CRM integration, and of course, email marketing. One of the core functionalities of this platform is email marketing. You can set up and implement lead nurturing campaigns as well. Other functionalities available to you include lead analytics, lead scoring, and list segmentation.

With Act-On, you can track everything pertinent to marketing. You can track your emails, social media accounts, SEO, events, and anything you can possibly think of. It also allows you to customize the features however you need, which is one of the biggest advantages of using the service. It is a completely comprehensive solution for business organizations looking to improve their marketing processes.

Constant Contact is a web-based marketing company that helps businesses create effective online marketing campaigns, including email marketing. The service is easy to use and intuitive and hence can be used by individuals with different skill levels. Whenever you wish to create email marketing campaigns, the service provides you with a wide range of templates that you can use and customize to meet your needs.

With Constant Contact, creating an email campaign will be completely effortless for your team. It provides all the necessary tools to create all-inclusive reports on your email marketing campaigns. With the Reports tab, you can also track your campaigns to know if it a success. The platform itself is easy to use and there are a lot of help and support resources for you to get started.

Benefits

Act-On

• User friendly.
• Easy to use.
• Extremely efficient.

Constant Contact

• Easy to use.
• Great help resources.
• Wide range of templates.

Head-to-Head Matchup

Typical Customers	Freelancers Small Businesses Mid-Sized Businesses Large Enterprises	Freelancers Small Businesses Mid-Sized Businesses Large Enterprises
Features Offered	File Hosting Event Scheduling Content Management Behavioral Scoring Automatic Call Scheduling Trigger-Based Actions Lead Scoring Delivery Tracking Web Form Design Social Post Tracking and more	Preferences Management Multiple Lists and Segments Triggered Campaigns Social Network Delivery Monthly Newsletters Signup Forms and more
Integrations	Bitium Beckon Facebook LinkedIn Twitter and more	Bitium Beckon Facebook Drupal Hootsuite Magento Shopify WordPress Zapier and more

Conclusion

Act-On is an easy to use software platform that makes marketing management efficient. Constant Contact on the other hand offers a great combination of features that are certainly worth taking a look at.