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Features Email Marketing:
Create and launch high quality email marketing campaigns.
Generate Leads with Website Visitor Tracking:
Determine the companies visiting your site before they even fill out a form.
Lead Management:
Start marketing campaigns to your existing lists by simply importing them using Act-On's list management tools.
Make the Most of Social Media:
Act-On's social media tools help you align your social media strategies and tactics with your other channels, so that your messaging is amplified and your branding is consistently reinforced in all the places a prospect may find you.
CRM and Marketing Automation:
See marketing touch points and scores and know exactly why a lead has been qualified and assigned to them. Choose which segments to import to the Act-On database and market to.
Reports and Analytics:
measures all key activities in the system enabling you to quickly view results in real-time and access data for more in-depth analysis.
Administration & Privileges:
control access to sensitive materials, as well as restrict access to specific actions and view usage statistics.
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Features Email Marketing
Email is the heart of your online marketing, so make sure you’re getting the most from your efforts with our powerful email tools.
Lead Generation
Keep your pipeline fully stocked with a steady flow of high-quality leads using Pardot’s landing pages, form builders, and search connectors.
Lead Management
Use lead scoring and grading, prospect tracking, and lead nurturing to ensure that the right leads go to the right reps at the right time.
ROI Reporting
Pardot’s powerful reporting and analytics functionalities allow marketers to finally discover the true ROI of their marketing efforts, leading to greater marketing accountability.
Sales Intelligence
Your sales team’s time is valuable. Give them the tools they need to pursue only the hottest leads.
Social Marketing
Your clients and prospects maintain a constant presence on social media — why shouldn’t you?
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suitable For
Freelancers
Startups
Agencies
SMBs
Enterprises
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suitable For
Freelancers
Startups
Agencies
SMBs
Enterprises
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Languages
English
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Languages
English
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Integrates With
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Integrates With
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Pricing
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Pricing
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Product Comparison
Marketing automation is a hot topic in the business world lately. It is a cost effective, easy to implement, and highly powerful resource that caters to businesses of all sizes and has become an essential business tool. The technique can increase the quality and number of your sales leads and augment your revenue growth, and do so inexpensively.
One of the most obvious benefits of using marketing automation software is the fact that it takes all the repetitive tasks out of your marketing team’s hands and frees them up to focus and spend time on more useful and rewarding tasks. Marketing automation also excels in making communications more up-to-date and relevant, which makes everything better for your existing as well as prospective customers.
When you use a good marketing automation system, you will have better control of your company’s marketing strategies and processes, as you will be able to monitor how all the different channels work.
As the number of marketing automation service providers in huge, you should choose a package that caters to your specific business needs which can include statistical and graphical displays of data, monitor the progress of marketing campaigns, create a customer base, and more.
Act-On and Pardot are two important marketing automation software platforms you should analyze and learn about before making your selection.
Overview
Act-On
Founded in 2008, Act-On is a marketing automation service that offers businesses a comprehensive set of tools for different important business applications such as social media management, email marketing, reporting and analytics, lead management, and more. The company’s flagship tool is email marketing, with which you can easily segment your customers into lists under different categories, making it easy for your team to focus on specific target markets individually.
The website tracking capability offered by Act-On enables you to track and understand the types and activities of users or customers visiting your site. The streamlined online processes and effective marketing tools, combined with sales and lead information make Act-On an extremely efficient marketing automation solution.
Pardot
Brought to you by Sales force, Pardot is a Business-to-business (B2B) marketing automation solution that enables the sales and marketing departments of organizations to create and effectively manage marketing campaigns from a single centralized system. This platform is inclusive of features required for email marketing, sales alerts, lead management, automated drip marketing, and more. Pardot is popular for its efficient lead scoring capability, and is preferred by many businesses for this reason.
The Ultimate edition of the platform offers several advanced features including custom object integration, custom user roles, dedicated IP address, and more storage space. As it is now owned by Salesforce, Pardot obviously offers seamless integration with Salesforce, with which you can receive alerts, deliver campaigns in real-time, track emails, and perform many other functions.
Benefits
Act-On
- Wide range of features
- Excellent resources
- Comprehensive platform
Pardot
- Easy to customize
- Good customer support
- Good Salesforce integration
Head-to-Head Matchup
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Typical Customers |
Freelancers Small Businesses Mid-Sized Businesses Large Enterprises |
Small Businesses Mid-Sized Businesses |
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Features Offered |
Content Management Event Scheduling Automatic Call Scheduling Lead Scoring Dynamic Content Delivery Tracking URL Customization Referral Offers Campaign Performance Reports Lead Assignment and more |
Content Management Event Scheduling Prospect Segmentation Custom Scoring Delivery Tracking Web Form Design Social Post Tracking Custom Reports and more |
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Integrations |
Cisco WebEx Netsuite Salesforce CRM Sage CRM Nimble Google AdWords Citrix GoToWebinar API Access and more |
Gmail Citric GoToWebinar Apple Mail Olark Netsuite Sugar CRM Salesforce CRM Outlook GoodData and more |
Conclusion
The set of features and tools offered by these platforms are comprehensive. Based on the size of your business, the features your sales and marketing teams need, and taking other important factors into consideration, choose a service that you think will make marketing effortless for your company.
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