Compare Products

Act-On App Pardot App

Features

Email Marketing: Create and launch high quality email marketing campaigns. Generate Leads with Website Visitor Tracking: Determine the companies visiting your site before they even fill out a form. Lead Management: Start marketing campaigns to your existing lists by simply importing them using Act-On's list management tools. Make the Most of Social Media: Act-On's social media tools help you align your social media strategies and tactics with your other channels, so that your messaging is amplified and your branding is consistently reinforced in all the places a prospect may find you. CRM and Marketing Automation: See marketing touch points and scores and know exactly why a lead has been qualified and assigned to them. Choose which segments to import to the Act-On database and market to. Reports and Analytics: measures all key activities in the system enabling you to quickly view results in real-time and access data for more in-depth analysis. Administration & Privileges: control access to sensitive materials, as well as restrict access to specific actions and view usage statistics.

Features

Email Marketing Email is the heart of your online marketing, so make sure you’re getting the most from your efforts with our powerful email tools. Lead Generation Keep your pipeline fully stocked with a steady flow of high-quality leads using Pardot’s landing pages, form builders, and search connectors. Lead Management Use lead scoring and grading, prospect tracking, and lead nurturing to ensure that the right leads go to the right reps at the right time. ROI Reporting Pardot’s powerful reporting and analytics functionalities allow marketers to finally discover the true ROI of their marketing efforts, leading to greater marketing accountability. Sales Intelligence Your sales team’s time is valuable. Give them the tools they need to pursue only the hottest leads. Social Marketing Your clients and prospects maintain a constant presence on social media — why shouldn’t you?

suitable For

Freelancers
Startups
Agencies
SMBs
Enterprises

suitable For

Freelancers
Startups
Agencies
SMBs
Enterprises

Languages

English

Languages

English

Integrates With

Integrates With

Pricing

  • Starting at $600 per month Annually at $500

Pricing

  • Monthly pricing starting at $1000 for Users
  • Pardot was ranked #1 in total cost of ownership in lead management automation by leading analysts and significantly improves performance for sales and marketing teams.

Product Comparison

Marketing Automation leading tools

Performers
Apex Players
New Comers
Luminaries
Act-On vs Pardot

Act-On vs Pardot

By Preethi Darshan | 7/10/2016 | Product Comparisons

Marketing automation is a hot topic in the business world lately. It is a cost effective, easy to implement, and highly powerful resource that caters to businesses of all sizes and has become an essential business tool. The technique can increase the quality and number of your sales leads and augment your revenue growth, and do so inexpensively.

One of the most obvious benefits of using marketing automation software is the fact that it takes all the repetitive tasks out of your marketing team’s hands and frees them up to focus and spend time on more useful and rewarding tasks. Marketing automation also excels in making communications more up-to-date and relevant, which makes everything better for your existing as well as prospective customers.

When you use a good marketing automation system, you will have better control of your company’s marketing strategies and processes, as you will be able to monitor how all the different channels work.

As the number of marketing automation service providers in huge, you should choose a package that caters to your specific business needs which can include statistical and graphical displays of data, monitor the progress of marketing campaigns, create a customer base, and more.

Act-On and Pardot are two important marketing automation software platforms you should analyze and learn about before making your selection.

Overview

Act-On

Founded in 2008, Act-On is a marketing automation service that offers businesses a comprehensive set of tools for different important business applications such as social media management, email marketing, reporting and analytics, lead management, and more. The company’s flagship tool is email marketing, with which you can easily segment your customers into lists under different categories, making it easy for your team to focus on specific target markets individually.

The website tracking capability offered by Act-On enables you to track and understand the types and activities of users or customers visiting your site. The streamlined online processes and effective marketing tools, combined with sales and lead information make Act-On an extremely efficient marketing automation solution.

Pardot

Brought to you by Sales force, Pardot is a Business-to-business (B2B) marketing automation solution that enables the sales and marketing departments of organizations to create and effectively manage marketing campaigns from a single centralized system. This platform is inclusive of features required for email marketing, sales alerts, lead management, automated drip marketing, and more. Pardot is popular for its efficient lead scoring capability, and is preferred by many businesses for this reason.

The Ultimate edition of the platform offers several advanced features including custom object integration, custom user roles, dedicated IP address, and more storage space. As it is now owned by Salesforce, Pardot obviously offers seamless integration with Salesforce, with which you can receive alerts, deliver campaigns in real-time, track emails, and perform many other functions.

Benefits

Act-On

  • Wide range of features
  • Excellent resources
  • Comprehensive platform

Pardot

  • Easy to customize
  • Good customer support
  • Good Salesforce integration

Head-to-Head Matchup

 

   

Typical Customers

Freelancers

Small Businesses

Mid-Sized Businesses

Large Enterprises

Small Businesses

Mid-Sized Businesses

Features Offered

Content Management

Event Scheduling

Automatic Call Scheduling

Lead Scoring

Dynamic Content

Delivery Tracking

URL Customization

Referral Offers

Campaign Performance Reports

Lead Assignment

and more

Content Management

Event Scheduling

Prospect Segmentation

Custom Scoring

Delivery Tracking

Web Form Design

Social Post Tracking

Custom Reports

and more

Integrations

Cisco WebEx

Netsuite

Salesforce CRM

Sage CRM

Nimble

Google AdWords

Citrix GoToWebinar

API Access

and more

Gmail

Citric GoToWebinar

Apple Mail

Olark

Netsuite

Sugar CRM

Salesforce CRM

Outlook

GoodData

and more

 

Conclusion

The set of features and tools offered by these platforms are comprehensive. Based on the size of your business, the features your sales and marketing teams need, and taking other important factors into consideration, choose a service that you think will make marketing effortless for your company.

By Preethi Darshan | 7/10/2016 | Product Comparisons

{{CommentsModel.TotalCount}} Comments

Your Comment

{{CommentsModel.Message}}
X

Compare Products

Select up to three two products to compare by clicking on the compare icon () of each product.

{{compareToolModel.Error}}

Now comparing:

{{product.ProductName | createSubstring:25}} X
Compare Now