Marketing plays an important role in the success of any business. When it comes to marketing, there are different types, and inbound marketing and email marketing happen to be the two most widely practiced types. Both have benefits of their own. Email marketing is a technique that is used by thousands of businesses all across the globe mainly because of the benefits like reduced cost, clear segmentation, calls to action, easy creation and tracking, easy global access, immediacy, and excellent return on investment.

Inbound marketing on the other hand works great in simplifying the work of your company’s sales and marketing teams by enabling them to work together and come up with solid content for prospects. In addition, effective inbound marketing also improves brand awareness and visibility of even the smallest businesses. Another interesting and useful aspect of this marketing technique is that it generates quality leads and traffic. All of these features would be highly beneficial for your business, and if you use an email marketing or inbound marketing tool, the process becomes much simpler.

Constant Contact and HubSpot are an inbound marketing tool and an email marketing tool respectively that offer a lot of unique features for businesses to utilize and benefit from.

Overview

Constant Contact

Constant Contact is an email marketing service that was established in 1995. The service is easy to use and perceptive and hence can be easily understood and used by individuals of all skill levels. It offers hundreds of unique design templates which you can use to create the look you want on your own. It enables you to create email campaigns in different formats to announce sales, special events, etc.

If you already have a long email contacts list to work with but your contacts are in different databases, Constant Contact provides you with a management interface with all the necessary tools to bring together all your contacts into a single list. The service also offers a wide range of social media campaign resources to set up a campaign on social media websites. You even get to use marketing or management tools, which you can use to drive attendance to different events such as entertainment shows, seminars, and more.

HubSpot

HubSpot is an inbound marketing platform founded in the year 2006. If you are looking for a better and efficient option for your company’s online marketing, including search engine optimization, landing page creation, marketing automation, etc., then HubSpot is the platform you should consider using. The service offers a wide array of online marketing tools, so you can easily manage your SEO, online marketing, and social media marketing in a single platform.

HubSpot comes loaded with features that you can use to create and deliver tailored and effective marketing campaigns without having to be an expert in coding. Integrated analytics makes evaluation of your campaigns’ success easy as well.

Benefits

Constant Contact

• Numerous templates to choose from.
• Excellent tools for event management.
• Useful resources for social media marketing.

HubSpot

• Easy to use.
• Different pricing options.
• Huge library of marketing resources.

Head-to-Head Matchup

Conclusion

Constant Contact is liked by many because it is easy to use while offering many professional features and tools to work with. HubSpot would be a great tool for any business, particularly for those looking for effective online marketing and search engine optimization tools.