If you have been looking for a solution that can help you develop leads, bring in great returns on your marketing investment, implement campaigns, and find the ideal buyers, then you are at the right place. In this piece, we are going to focus on two of the best marketing automation software solutions available on market today.

Basically, marketing automation is a system that enables marketing departments or professionals carry out repetitive tasks more effectively and efficiently than ever before. The main purpose of these software systems is to develop prospects by customizing your overall experience based on your needs and expectations. You will then be able to get those prospects to your potential consumers, thus being able to generate more revenue for your company and augmenting your return on investment (ROI). Marketing automation usually comprises of the following features:

• Email marketing
• Customer Relationship Management (CRM)
• Data analytics and reporting
• Social media marketing
• Lead management, and more

The two widely used marketing automation software solutions that offer most of these features include Pardot and HubSpot. Here is a quick review and comparison of the both.

Overview

Pardot

Offered by Salesforce, Pardot is an excellent marketing automation software solution that can help you develop at “record speeds”. It has been predicted by internet analysts that more than 70 percent of the overall internet traffic by the year 2017 would be for video. If that is the case, then the most powerful tool that integrates excellently with Wistia, a famous video hosting tool.

Implementation of drip campaigns is also made easier by Pardot. If yours is a company that nurtures prospects slowly and steadily, instead of directly converting a prospect immediately after they visit your website, this feature can be crucial for your business. The Content Management System (CMS) enables you to customize your pages entirely based on individual users’ data, thus offering a personalized browsing experience that can generate the vital conversations your business needs. If you are looking to include a marketing automation tool into the software you already use for your business, then you will find Pardot’s focus on the essentials very much appealing.

For more information on this product, visit our Knowledge Base here.

HubSpot

Founded in 2006, HubSpot offers easy to use and powerful set of applications that can be used by business organizations to attract, collaborate with, and satisfy customers by offering unique features that are personalized and helpful in different ways. This software service is basically a one stop solution for all your marketing needs.

The effortless drag-and-drop feature used by HubSpot will make it easier for your content development team to create content, as they will no longer have to depend on others in your company to launch new campaign pages. What sets this software apart is its Keyword Research Tool, which makes keyword research and content development a lot easier. On the whole, this is an all-in-one solution for social media monitoring and publishing, content management, and of course, marketing automation.

Benefits

Pardot

• Lead scoring capabilities.
• Several custom templates and fields.
• Advanced workflow management tools.

HubSpot

• Highly user-friendly.
• Numerous easy-to-use templates and features.
• Integrates with Salesforce.
• Sophisticated add-on reporting.

Head-to-Head Matchup

Conclusion

Both Pardot and HubSpot are extremely sophisticated and powerful inbound marketing automation solutions. When it comes to accessibility, both these products can be accessed through mobile devices and web browser. In the case of CRM and sales integration, and reporting and analytics, both have similar array of features. However, when it comes to email marketing, HubSpot has more to offer, and when it comes to lead management, Pardot happens to be comprehensive. So, based on the features you need, you can choose one of these solutions.