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Five Things You Need to Know About SaaS Lead Nurturing
Modern SaaS marketing approaches rely heavily on lead nurturing. For the purposes of this article, we will use Marketo's definition of lead nurturing: [...]
7 Things You Should Know About LMS Implementation.
All over the world, progressive businesses and schools are implementing e-learning programs. Once viewed as merely a way to supplement one’s education, online courses are gaining traction at an incredible rate, and today even the most esteemed colleges and universities offer online e-learning [...]
Why 95% of Small Businesses Are Using Email Marketing
There has been a lot of technological change over the past few years. This change has brought with it over 40 different marketing categories, from SEO to video marketing. There is now more choice than there ever has been for marketers. It’s easy to understand why a category like Email Marketin [...]
What Is the Difference Between Learning Management Systems & Course Management Systems?
With eLearning becoming increasingly common in academic and professional settings, it’s no surprise that today’s organizations are seeking out the best software options. Though both are similar and useful, there are some important differences between learning management systems (LMS) and [...]
3 Ways You Can Apply Project Management to Your Rapid Prototyping
The prototyping process is an important part of the development of any project, especially software applications. Since it exists wholly on computers, changes can be quickly implemented, and it can be tested one part at a time more quickly than physical objects. [...]
Top Safety Tips for New Cloud Users
We have bid our goodbyes to flash drives and thumb drives from the role of data carriers quite a while ago. With the new cloud storage services we can upload and download any number of documents and data as per our convenience. From bank details to ID scans, everything has found a home in the clouds [...]
Lead Conversion for SaaS Marketers
Breaking through marketplace noise to attract leads is important to any SaaS marketer. Then comes the challenge of converting those leads into paying customers. There are many standard marketing techniques for doing this. But the SaaS market has its own unique needs too. [...]
7 proven tips to optimize your landing page
Landing pages are important. Why? It’s important because it’s the place potential customers land after clicking your ad. It’s the magical place where you have the ability to make an eye-popping and coherent call-to-action. The opportunity to grab your leads by the throat and conver [...]
6 Reasons to Start Using HR Management Systems
Human Resources Management (HRM) tech is a market currently worth over $15 Bn. I think it’s pretty clear that things are booming, and they show no signs of stopping any time soon. HRM has had a bit of a bad rep; in the words of one writer, “HRM is too important to be left to HRM”. [...]
7 facts you need to know when choosing your CRM system
The word SaaS (software-as-a-service) has become an important buzz word in today’s corporate landscape. As such, so are the various business solutions that come with it. This means that functions from Email Marketing to Time Management do not require any on-premise installment. Instead, you ca [...]
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