By Gracie | 10/26/2015 | Product Analysis

Add To Your Qualified Leads With Eloqua

Add To Your Qualified Leads With Eloqua

As a small business, a startup company, or as a freelancer, having the ability to get help with all aspects of marketing, including the generation of qualified leads, is always a big concern. One of the most effective options that we offer is Eloqua, which is a full service marketing tool that is easy to use and highly effective.

At DiscoverCloud, we understand that you don’t have to be a giant corporation to want to use the top level tools in marketing, building strong connections to your customers, and continuing to grow your customer base. We also understand that as a small company or even as a freelancer you don’t have the budget to be able to hire a marketing team to handle this for you, so we scour the net for new software and systems that can provide those services for you in a scalable and effective way that will fit your budget.

Marketing Automation at your Fingertips

Perhaps the best way to describe Eloqua is to consider it as an automatic marketing tool. It is essential if you are in a B2B (Business to Business) sales company as it allows you to really get to know your customers, which in turn allows you to target your marketing and sales directly to their niche needs.

Through the program, you can track where different users went on your website, what blogs they read, and even how much time they spent on specific pages. You will also know not only the keywords or search terms they used to get to your site, but what other terms were used through all of the major search engines.

Integration with CRM

One of the unique aspects of this software is that it will integrate with the most common CRM or Customer relationship management programs you are using. This allows you to continually build on your understanding of your existing customers by tracking their actions online and keeping a record to show trends and changes.

Additionally, with Eloqua you can then use this information to create targeted customer loyalty programs, choose your topics for blogs and articles to continue to engage your customer base, and even enhance your SMM or social media marketing programs based on specific knowledge of your most qualified leads.

Adding this all up equals a very powerful, highly effective way to automatically manage your marketing short and long term.

Write a review of Eloqua on DiscoverCloud.

By Gracie | 10/26/2015 | Product Analysis

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